Wild Maple Trust (“Wild Maple Trust”, “we”, “us” or “our”) is committed to data protection and privacy, and ensuring we are transparent about how we collect, use and store data.

Our privacy policy outlines how we do this and covers all our work.

If you have any queries about the information in our privacy policy, want to find out what data we hold about you, or wish to change any data we hold, please email us at wildmapletrust@gmail.com

What data do we collect?

Wild Maple Trust collects personal and statistical data from you when you take part in our activities, request information from us and look at our website or social media profiles.

This data includes (but is not limited to):

Title
Name
Address
Email address
Phone number
Contact consents for email/ direct mail
Credit/Debit card information when making a donation

The type of data we will collect will vary depending on how you engage with us.

For example:

As a participant in our activities we may need to collect personal data as part of our monitoring requirements for health & safety.

As a donor we may need to collect your address and credit card details in order to process your donation.

We are likely to collect data from you in the following instances:

• When you attend one of our events

• When you sign up to our mailing list

• When you make a financial donation to support us

• When you apply to work or volunteer with us

• When you register to attend an event we have organised

• When you complete a survey or evaluation about our activities or events

We may also collect data about how you have previously engaged with us including through donating, fundraising and attending our events.

We collect statistical data about how you’ve engaged with us via our website, social media channels and email. This data is anonymised and accessed via Squarespace Analytics, Facebook Insights and other analytics services provided by any online platforms we utilise.

We may also collect data about existing or potential supporters via surveys or through information available publicly, including Companies House, the Electoral Register and the media and online sources.

Why do we collect this data?

Personal Data:

We collect personal data in order to process:

• Donations

• Information about people who have signed up for events

• Volunteer applications

• Monitoring and evaluation of our services and activities

• Information provided in surveys about our activities and events

We collect personal data in order to contact:

• Individuals who have opted-in to hear from us by email (CONSENT)

• Individuals who have applied to volunteer with us (LEGITIMATE INTEREST)

Statistical Data:

We collect statistical data relating to how our website, social media and emails are being used. This helps us improve the information we offer and what content, activities and communications styles are best utilised.

We use a number of third parties including Squarespace Analytics and Facebook Insights to collect this anonymised data.

Special Category (Sensitive) Data:

Data protection law categorises certain types of personal information as special category (sensitive) data. We do not collect any sensitive data.

How do we use the data we collect?

We use the data you provide us in the following ways:

Participants/ Service Users

• Support you in accessing our activities and events

• Promote our activities and events that may be of interest to you

• Promote our work through photographs, stories, quotes and testimonies you have consented to share with us

• Process any change in personal details you provide to us

• For record keeping and administrative purposes relating to monitoring, feedback or complaints

Supporters

• Keep you updated with news and information about our work by email, where we have consent

• Process any donations you have made to us

• Keep a record of your relationship with us

• Process any change in personal details you provide to us

• For record keeping and administrative purposes relating to donations, feedback or complaints

Volunteers

• Keep you informed about our work if you are volunteering with us

• For record keeping and administrative purposes relating to monitoring, feedback or complaints

Statistical Data

• Develop and tailor what information and content we provide

• Analyse the impact of our communications

• Prioritise what channels of communication we use

How do we store the data we collect?

We take appropriate steps to ensure your personal information is managed securely.

We use physical, electronic and procedural safeguards to protect personal data. These include password protection, encryption, secure cloud storage, and locked filing cabinets. Where appropriate we restrict access to online and paper documents to relevant trustees and volunteers.

We haven taken every appropriate measure to secure any data we hold, however the transmission of information over the internet is never 100% secure, therefore we can’t guarantee the security of any information you submit via our website, and is submitted at the individual’s own risk.

How long do we store the data we collect?

The length of time we hold your personal data varies depending on the type of data and its use. We will only keep personal data for as long as necessary, in line with any legal obligations and in order to resolve any disputes, investigate disciplinary matters or enforce agreements. We may also retain data in accordance with statutory requirements.

Use of Cookies

A cookie is a small file of letters and numbers that is downloaded on to your computer when you visit a website. Cookies are used by many websites and can do a number of things, for example remembering your preferences, recording what you have put in your shopping basket, and counting the number of people looking at a website.

You can find more information about cookies at www.allaboutcookies.org. You can turn off the use of cookies function, should you wish to.

We may collect and use this data for the following reasons:

• To understand the interests and needs of those who visit our website

• To estimate our audience size and patterns

• To support the processing of forms, applications or requests you send to us

• To help us improve and update our website

Changes to our Privacy Policy

We keep this privacy policy under regular review. This policy was last updated in July 2023